Put your business in front of a loyal, engaged Rochester audience every week.
Build real community trust by aligning your brand with local voices and stories.
Get consistent on-air promotion plus extended reach through our podcast and social media.
Stand out as a supporter of the community while growing your visibility and customer base.
Audience Snapshot
- Engaged Social Followers
- Small Business Supporters
- Community Decision-Makers
- Word-of-Mouth Amplifiers
- Ages 35-65
- ~60% Women, ~40% Men
Geography
- Rochester, NY and surrounding suburbs
- Strong concentration in Rochester, Irondequoit, Henrietta, Penfield and Brighton
Why Partner With Us
- Hyper-local reach with a loyal Rochester audience
- Trusted voices that listeners connect with weekly
- Multi-platform exposure (radio, podcast, social media)
- Association with positive community impact
- Consistent brand visibility, not one-time ads
- Authentic, conversational promotion (not generic commercials)
- Access to engaged small business and homeowner demographics
- Opportunity to be featured, not just advertised
- Growing platform with expanding listener base
- Support a show built on giving the community a voice
Why choose a radio show interview instead of a traditional commercial?
“A commercial tells people what you do. An interview shows them why it matters.”
Engagement & Trust
- Listeners trust host-read or conversational content up to 2x more than standard ads.
- 61% of listeners pay more attention to content that feels like part of the show vs a commercial break.
- Interviews feel like recommendations, not interruptions.
Recall & Memorability
- Branded content (like interviews) can drive 3x higher recall than traditional ads.
- Listeners are more likely to remember stories and conversations vs short ad spots.
- Longer segments = stronger message retention.
Purchase Influence
- Host endorsements can increase purchase intent by 50%+ compared to traditional commercials.
- 70%+ of listeners say they trust recommendations from radio personalities.
- Interviews position you as credible, not just promotional.
Time & Exposure
- Commercial: Typically 15–30 seconds.
- Interview: 45–60 minutes of focused attention.
- That’s up to 90x–240x more exposure time with your audience.
Multi-Platform Value
Interviews can be repurposed into:
- Podcast content
- Social Media Clips
- Website Features
- Commercials typically have a shorter lifecycle.
Exclusive Full Show Partner (Only 1 per Episode)
Sponsor Package “Community Partner” – $350
Position your business front and center with a powerful mix of on-air, digital, and in-person exposure designed to maximize visibility and engagement.
- Website Exposure: Your logo featured on our Calendar of Events page, putting your brand in front of our active, local audience.
- On-Location Experience: We bring the show to you with a taping at your business, creating buzz, foot traffic, and real community engagement. This will be aired the following week on the radio.
- Social Media Promotion: Three dedicated posts highlighting your business, story, and services across our growing social platforms.
- Podcast Advertising: A 30-second commercial placed at both the beginning and middle of each podcast episode for maximum listener reach.
- Partner Page Feature: Your logo, website link, and a custom business description showcased on our Partners of the Show page for ongoing visibility.
This package turns your business into part of the show—building trust, visibility, and real community connection.
Hometown Partner
$200
Put your business at the heart of the community with a dedicated spotlight across radio, podcast, and digital platforms.
- Calendar Visibility: Your logo featured on our Calendar of Events page, keeping your brand in front of local listeners.
- Full Show Feature: A 1-hour episode dedicated to your business, giving you the opportunity to share your story, expertise, and impact.
- Social Media Promotion: Two custom posts highlighting your business across our social channels.
- Podcast Advertising: A 15–30 second commercial placed at both the beginning and middle of the podcast episode for extended reach.
- Partner Page Feature: Your logo, website link, and a custom business description showcased on our Partners of the Show page for ongoing visibility.
Be more than a sponsor—become part of Rochester’s story and connect with your community in a meaningful way.
Neighborhood Partner
$100
A powerful way to connect with the local community and showcase your business through authentic conversation and targeted promotion.
- Featured Segment: A 30-minute show dedicated to your business, allowing you to share your story, services, and what makes you unique.
- Social Media Promotion: Two engaging posts highlighting your business across our social platforms.
- Podcast Advertising: A 15–30 second commercial featured in the podcast version of the show to extend your reach beyond live radio.
Perfect for businesses looking to build trust, increase visibility, and become a recognized name in the Rochester community.
Friend of the Show
$50
A simple, authentic way to get your business recognized and talked about in a natural, trusted voice.
- On-Air Mention: A genuine on-air shoutout about your business, sharing that we visited and what we loved—more like a recommendation than an ad.
- Why This Matters: Listeners trust real experiences. When your business is talked about organically, it feels like word-of-mouth—not a sales pitch—making it more memorable and impactful.
- Social Media Mention: A post highlighting your business to our engaged online audience.
- Podcast Commercial: A 15–30 second commercial included in the podcast version of the show for added exposure.
Perfect for businesses looking for authentic promotion that builds trust and drives real local interest.
