October 17, 2026

Judi Swanson- Kindness Champions

Judi C. Swanson is the founder of Kindness Champions, a heartfelt initiative dedicated to spreading kindness, encouragement, and positivity around the world. Through handwritten postcards filled with uplifting messages, Judi reminds people that they matter, they are valued, and they are never alone. Her simple yet powerful mission demonstrates how even the smallest acts of kindness can create lasting ripples of hope and connection. Judi joins What's Up Rochester? to share her inspiring journey and encourage others to discover how one thoughtful gesture can make a difference in someone's life.

Marisa Battaglini, founder of Life Well Spent

Marisa Battaglini is the founder of Life Well Spent, a budget lifestyle brand focused on helping everyday people feel more confident and in control of their money and time. With more than a decade of experience in corporate accounting across multiple industries, Marisa combines financial expertise with practical, real-life solutions. She is also the creator of Steady, a financial dashboard for freelancers and small business owners, and Savor, an AI-powered meal planner designed to make budget-friendly meal planning and grocery shopping easier.

Master Jeff DeWilde — Master Kim’s Taekwondo

Master Jeff DeWilde is an accomplished martial artist and longtime instructor with Master Kim’s Taekwondo, where he has been teaching since 1998. A two-time World Champion, two-time National Champion, and 2025 New York State Grand Champion, Jeff holds international master instructor and referee certifications through Kukkiwon. An educator as well as a martial artist, he has taught Taekwondo to students of all ages throughout the Rochester community, using the sport to build confidence, discipline, perseverance, and respect.

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